Ilio Digital

Digital strategy and paid media for B2B teams

We help companies stand up corporate digital programs, run account-based demand on LinkedIn, and build measurement frameworks that prove what is working.

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What We Do

Strategy through activation

Digital Strategy

Channel architecture, audience and persona strategy, messaging frameworks, and roadmaps for corporate demand. Clear priorities on what to run first and what to defer.

LinkedIn Paid Media

Account-based programs, audience build, creative briefing, campaign setup, and ongoing optimization. Hands-on activation, not slides-only consulting.

Demand Programs

Structured tests that create measurable signal in complex B2B categories: upsell and cross-sell, partner-led markets, and long sales cycles where attribution is imperfect.

Measurement & Reporting

Engagement benchmarks, account-level tracking, and honest readouts on what paid digital can and cannot prove. Monthly reporting built for marketing and sales stakeholders.

About Ilio Digital

Independent consulting for complex B2B go-to-market

Ilio Digital is a solo practice led by Justin Alleman, working with marketing leaders who need senior strategy and hands-on campaign execution in the same engagement.

Engagements are typically project-based or fractional: standing up a corporate digital program, running a proof-of-concept demand test, or leading paid media while internal teams scale. Channel mix is tailored to audience, budget, and sales cycle.

FAQ

Common questions

What types of companies do you work with?

B2B technology, fintech, healthcare, and professional services organizations with complex buying journeys, named account targets, or partner-led go-to-market motions.

Strategy only, or execution too?

Both. Month 1 typically covers strategy, audience modeling, and measurement design. Activation includes paid setup, launch, and optimization through the program.

How do engagements usually run?

A short discovery conversation, then a scoped proposal with clear deliverables, timeline, and fees. Most programs run 3 to 6 months with monthly invoicing.

What channels beyond LinkedIn?

Google Search, programmatic ABM, content syndication, retargeting, and email nurture are in scope when they fit the strategy. LinkedIn is often the anchor for corporate demand tests.

Let's work together

Have a program to scope or a digital strategy gap to fill? Reach out at info@ilio.digital or use the form below.

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